Certificate Programme in Customer Relationship Management (CRM) Analytics

Saturday, 19 July 2025 22:11:40

International applicants and their qualifications are accepted

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Overview

Overview

Customer Relationship Management (CRM) Analytics is a powerful tool for businesses. This Certificate Programme provides practical skills in data analysis and visualization.


Learn to extract actionable insights from CRM data. Understand key performance indicators (KPIs) and customer segmentation techniques.


The programme is designed for marketing professionals, sales managers, and anyone seeking to improve customer relationships. Master CRM software and reporting capabilities. Gain a competitive edge with this in-demand skillset.


Enhance your career prospects with certified expertise in CRM Analytics. Enroll now and transform your understanding of customer data.

Customer Relationship Management (CRM) Analytics: Master the art of data-driven customer engagement with our intensive Certificate Programme. This program equips you with practical skills in data analysis, CRM software, and reporting, enabling you to improve customer satisfaction and drive business growth. Gain expertise in customer segmentation and predictive modeling. Boost your career prospects in marketing analytics, business intelligence, and CRM management. Our unique blend of theoretical knowledge and hands-on projects ensures you're job-ready. Customer Relationship Management expertise is highly sought after – enroll today and unlock your potential!

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Introduction to CRM and CRM Analytics
• Data Collection and Management for CRM Analytics (Data warehousing, ETL)
• CRM Data Analysis Techniques (Regression, forecasting, segmentation)
• Customer Segmentation and Targeting using CRM Analytics
• Building Interactive CRM Dashboards and Reports (Visualization)
• Predictive Modeling for Customer Churn and Retention (Machine Learning)
• Measuring the ROI of CRM Initiatives
• CRM Analytics Case Studies and Best Practices
• Ethical Considerations in CRM Analytics (Data Privacy)
• CRM Analytics Tools and Technologies (Salesforce, Power BI)

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Career Role (CRM Analytics) Description
CRM Analyst Analyze customer data to improve strategies, boosting customer lifetime value (CLTV) and enhancing the CRM system's effectiveness.
CRM Manager Oversee CRM implementation and optimization, leveraging data analytics for enhanced customer service, sales, and marketing efficiency. Key focus on CRM strategy.
Data Analyst (CRM Focus) Extract and interpret CRM data to identify trends, predict customer behavior, and support data-driven decision-making for better customer relationship management.
Business Intelligence Analyst (CRM) Analyze CRM data to develop insightful business intelligence reports, driving strategy and maximizing return on investment (ROI) from CRM initiatives.

Key facts about Certificate Programme in Customer Relationship Management (CRM) Analytics

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A Certificate Programme in Customer Relationship Management (CRM) Analytics equips participants with the skills to leverage data for improved business outcomes. This intensive program focuses on practical application, enabling you to analyze CRM data and translate insights into actionable strategies.


Learning outcomes include mastering CRM data analysis techniques, developing data visualization skills using industry-standard tools, and understanding key CRM metrics such as customer lifetime value (CLTV) and customer churn rate. Graduates will be capable of building predictive models for improved customer segmentation and targeted marketing campaigns.


The program duration is typically flexible, ranging from a few weeks for online, self-paced options to several months for in-person or blended learning models. The specific duration will depend on the chosen program provider and learning format. Check with individual providers for precise details regarding scheduling and course length.


This Certificate Programme in CRM Analytics is highly relevant to various industries, including sales, marketing, and customer service. The ability to extract meaningful insights from CRM data is a highly sought-after skill in today's data-driven environment. Graduates can expect enhanced career prospects and increased earning potential by mastering the analytical tools and techniques taught in the programme. This program also provides valuable knowledge in business intelligence (BI) and data mining.


The curriculum often incorporates case studies and real-world examples to ensure practical application of the learned concepts. Moreover, the program fosters the development of critical thinking and problem-solving skills, crucial for effective CRM management and data-driven decision making. The use of software such as Salesforce, Microsoft Dynamics 365 or similar platforms is commonly integrated.

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Why this course?

Certificate Programme in Customer Relationship Management (CRM) Analytics is increasingly significant in today's UK market. Businesses are recognizing the crucial role of data-driven decision-making in enhancing customer experiences and boosting profitability. A recent study indicates that 70% of UK businesses prioritize CRM implementation, highlighting a growing demand for professionals skilled in CRM analytics. This demand translates into lucrative career opportunities.

The ability to interpret and leverage CRM data to improve customer retention, personalize marketing efforts, and optimize sales strategies is highly sought after. According to a separate survey, 65% of UK companies report improved customer satisfaction following CRM implementation, demonstrating a clear ROI for CRM analytics training. This CRM analytics expertise provided by certificate programs bridges the gap between raw data and actionable insights.

Statistic Percentage
Businesses Prioritizing CRM 70%
Companies Reporting Improved Satisfaction 65%

Who should enrol in Certificate Programme in Customer Relationship Management (CRM) Analytics?

Ideal Candidate Profile Relevant UK Statistics & Connection
Marketing professionals seeking to enhance their data analysis skills for improved customer relationship management (CRM) strategies. Over 70% of UK businesses use CRM software (source needed, replace with actual source if available), highlighting the increasing demand for CRM-savvy professionals who understand data-driven decision making.
Sales professionals aiming to leverage CRM analytics to boost sales performance and enhance customer lifetime value. UK businesses consistently prioritize customer acquisition and retention, making data-driven sales strategies crucial. (source needed)
Business analysts looking to add CRM analytics expertise to their skillset and increase their market value. The UK's growing data analytics sector presents significant career opportunities for individuals with specialized CRM skills. (source needed)
Entrepreneurs and small business owners wanting to optimize customer interactions and build stronger customer relationships. With a high density of SMEs in the UK, mastering data-driven CRM approaches is vital for business growth and competitiveness. (source needed)