Certified Specialist Programme in Feature Engineering for Adtech

Monday, 09 June 2025 06:06:10

International applicants and their qualifications are accepted

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Overview

Overview

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Feature Engineering is crucial for success in AdTech. This Certified Specialist Programme provides practical skills in creating high-performing features for advertising algorithms.


Designed for data scientists, machine learning engineers, and analysts in the advertising industry, the program covers data preprocessing, feature selection, and feature scaling techniques. Learn to build better predictive models and improve campaign performance.


Master advanced feature engineering for improved targeting and return on investment. This intensive program offers hands-on projects and industry best practices. Feature engineering expertise is in high demand.


Elevate your AdTech career. Explore the program details and enroll today!

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Feature Engineering for AdTech: Master the art of transforming raw data into powerful predictive models. This Certified Specialist Programme provides hands-on training in advanced techniques like feature selection, dimensionality reduction, and encoding, essential for building high-performing advertising campaigns. Gain expertise in machine learning algorithms and data preprocessing. Boost your career prospects in the lucrative AdTech industry with in-demand skills. Our unique curriculum, including real-world case studies and industry projects, guarantees practical application and sets you apart. Become a Certified Specialist in Feature Engineering and unlock your earning potential.

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Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Feature Engineering Fundamentals for AdTech
• Advanced Feature Selection Techniques in AdTech
• Building High-Performing Feature Stores for AdTech
• Feature Scaling and Transformation for Click-Through Rate Prediction
• Handling Categorical Features and Encoding Methods for Ad Targeting
• Time Series Feature Engineering for Ad Campaign Optimization
• Feature Engineering for Attribution Modeling in AdTech
• Deep Learning Feature Engineering for AdTech
• Evaluating Feature Importance and Feature Quality in AdTech

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Career Role Description
Feature Engineer (AdTech) Develop and implement advanced feature engineering techniques for targeted advertising campaigns, leveraging machine learning and data science skills to optimize performance. High demand for expertise in data manipulation, feature selection, and model building.
Senior Feature Engineer - Programmatic Advertising Lead the development and implementation of cutting-edge feature engineering strategies for programmatic advertising platforms. Requires advanced knowledge of algorithms, big data processing, and real-time data analysis. Excellent salary package offered.
Machine Learning Engineer (AdTech) - Feature Engineering Focus Design and build robust machine learning models incorporating creatively engineered features. Strong problem-solving skills and experience with A/B testing and performance monitoring are essential.

Key facts about Certified Specialist Programme in Feature Engineering for Adtech

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The Certified Specialist Programme in Feature Engineering for Adtech equips participants with the in-demand skills needed to excel in the dynamic advertising technology landscape. This intensive program focuses on practical application and real-world case studies, ensuring graduates are job-ready upon completion.


Key learning outcomes include mastering feature selection techniques, building effective predictive models, and optimizing campaign performance using advanced feature engineering methodologies. Participants will gain proficiency in handling large datasets, a crucial skill for any data scientist or machine learning engineer in adtech. The curriculum incorporates popular programming languages and machine learning libraries relevant to the industry.


The program's duration is typically structured to allow flexible learning, often spanning several weeks or months depending on the chosen learning path. This allows professionals to integrate the coursework with their existing commitments. The flexibility accommodates various learning styles and schedules.


Industry relevance is paramount. This Certified Specialist Programme in Feature Engineering for Adtech directly addresses the growing need for skilled professionals capable of leveraging data to improve advertising campaign effectiveness. Graduates will be well-positioned for roles involving data analysis, model building, and algorithm optimization within adtech companies, agencies, and platforms. This makes it a valuable asset for career advancement or a transition into a high-growth sector.


Throughout the program, students will develop a strong understanding of A/B testing, attribution modeling, and other crucial performance measurement techniques in the context of feature engineering. This holistic approach ensures a comprehensive understanding of the entire process.

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Why this course?

Certified Specialist Programme in Feature Engineering is rapidly gaining significance in the UK's Adtech sector. With the UK digital advertising market booming, the demand for skilled feature engineers is soaring. According to a recent study (hypothetical data for illustrative purposes), 70% of UK Adtech companies report a skills gap in this area. This highlights the crucial role of specialized training like the Certified Specialist Programme in bridging this gap and meeting industry needs. The programme equips professionals with advanced techniques in data preprocessing, feature selection, and transformation, all vital for enhancing the performance of advertising campaigns. Mastering these skills directly impacts campaign effectiveness, leading to higher ROI and improved targeting. This specialized knowledge is a key differentiator in a competitive job market.

Skill Demand (UK Adtech)
Feature Engineering High
Data Preprocessing High
Machine Learning Medium

Who should enrol in Certified Specialist Programme in Feature Engineering for Adtech?

Ideal Audience Profile Description
Data Scientists & Analysts in AdTech Level up your data science skills with our Certified Specialist Programme in Feature Engineering for Adtech. Master advanced techniques in data preprocessing, transformation, and feature selection to enhance model performance and drive better campaign results. According to recent UK industry reports, demand for skilled data scientists with strong feature engineering capabilities is rapidly growing.
Marketing Professionals Gain a competitive advantage by understanding the underlying data science of successful ad campaigns. Learn how feature engineering impacts targeting, bidding strategies, and overall campaign effectiveness. Become a more data-driven marketer and improve your ROI.
Software Engineers (with data focus) Enhance your software engineering skills with expertise in feature engineering, a crucial component of building high-performing adtech systems. This program bridges the gap between software development and data science, making you a more valuable asset. The UK's growing digital advertising sector needs engineers with these combined skills.