Certified Specialist Programme in Media and Aging Identity

Sunday, 01 February 2026 17:59:53

International applicants and their qualifications are accepted

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Overview

Overview

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Certified Specialist Programme in Media and Aging Identity equips professionals with crucial skills to navigate the complexities of media representation and older adults. This programme focuses on ageism and media literacy.


Designed for journalists, filmmakers, marketers, and social workers, the programme explores how media shapes perceptions of aging. Learn to create positive and inclusive representations of older adults. Understand the impact of stereotypes and develop strategies for effective communication.


The Certified Specialist Programme in Media and Aging Identity provides valuable certifications. This enhances your career prospects and strengthens your commitment to respectful and accurate portrayals of aging. Explore the programme today and become a champion for authentic representation!

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Certified Specialist Programme in Media and Aging Identity offers a unique opportunity to explore the evolving landscape of media representation and the aging experience. This specialized program provides expert training in gerontology, media studies, and digital communication. Gain invaluable skills in content creation, social media strategies, and media analysis tailored to an aging audience. Boost your career prospects in fields like media production, marketing, and social work. Develop a keen understanding of ageism and intergenerational communication. Become a certified specialist and contribute meaningfully to a more inclusive and representative media landscape. This cutting-edge curriculum combines theoretical knowledge with practical application.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Media Representations of Aging
• Aging, Identity, and the Self
• The Psychology of Aging and Media Consumption
• Media Literacy and Older Adults
• Ageism in Media: Analysis and Deconstruction
• Marketing and Advertising to Older Adults
• Digital Media and Older Adults: Bridging the Gap
• Social Media and the Aging Identity
• Media Production and Representation of Older Adults (including filmmaking, broadcasting & digital media)
• Policy and Advocacy for Positive Media Representation of Aging

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Career Role (Media & Aging Identity) Description
Geriatric Media Specialist Develops and implements media strategies targeting older adults, focusing on age-appropriate content and effective communication channels. High demand for expertise in digital media and accessibility.
Ageing Media Consultant Provides expert advice on media representation and communication strategies for organizations working with older populations. Strong analytical skills and market research experience are crucial.
Digital Media Producer (Senior Focus) Produces engaging digital content (video, audio, social media) specifically tailored for the older demographic. Requires strong storytelling skills and adaptability to changing technological trends.
Accessibility Specialist (Media & Ageing) Ensures media content is accessible to older adults with varying levels of technological literacy and disabilities. Deep understanding of accessibility guidelines and technologies is essential.

Key facts about Certified Specialist Programme in Media and Aging Identity

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The Certified Specialist Programme in Media and Aging Identity offers a comprehensive exploration of the portrayal of aging in various media forms. Participants gain crucial insights into ageism, media representation, and the evolving identity of older adults.


Learning outcomes include developing a critical understanding of age representation across different media platforms (television, film, advertising, digital media), analyzing the impact of media on perceptions of aging, and designing age-inclusive media strategies. Participants will also hone their skills in media literacy and sensitive communication.


The programme duration is typically structured to accommodate professionals' schedules, often delivered over several months through a blend of online modules, interactive workshops, and case study analyses. Specific timings may vary depending on the provider.


This Certified Specialist Programme in Media and Aging Identity is highly relevant for professionals working in media production, marketing, advertising, healthcare, social work, and gerontology. The skills acquired are directly applicable to improving media portrayals of older adults and fostering a more inclusive and respectful societal approach to aging. The program also addresses intergenerational communication and social inclusion.


Graduates receive a recognized certification, enhancing their professional credentials and demonstrating their expertise in this growing field. The program directly contributes to the evolution of responsible media practices and promotes positive age-related representations and combats ageist stereotypes.

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Why this course?

The Certified Specialist Programme in Media and Aging Identity addresses a critical gap in the UK media landscape. With the over-65 population projected to reach 16 million by 2030 (ONS, 2022), effective media representation of aging is crucial. This programme equips professionals with the skills to navigate the complexities of age representation, combating ageism and fostering inclusive storytelling. Understanding the nuances of aging identity, particularly concerning the diverse experiences within this demographic, is paramount. Current trends show a significant rise in demand for age-sensitive content reflecting the evolving needs and interests of older audiences. This certificate boosts employability across media sectors, including broadcasting, advertising, and digital media, making graduates highly competitive in this expanding field.

Age Group Population (millions)
65-74 8.9
75-84 5.3
85+ 1.9

Who should enrol in Certified Specialist Programme in Media and Aging Identity?

Ideal Audience for the Certified Specialist Programme in Media and Aging Identity Relevant UK Statistics & Insights
Professionals working directly with older adults, including healthcare workers (nurses, doctors, social workers) and care home staff, who want to enhance their understanding of how media shapes aging identities and improve communication strategies. This includes social workers navigating the complexities of digital inclusion for the elderly. Over 12 million people in the UK are aged 65 or over (ONS), demonstrating a growing need for specialists in this field. The increasing digital divide amongst seniors highlights the importance of media literacy training.
Media professionals (journalists, filmmakers, broadcasters) aiming to portray aging and older adults more accurately and respectfully in their work, fostering more positive and nuanced representations in their work. Significant media representation often stereotypes older adults, emphasizing the need for ethical and accurate portrayals. This program equips media professionals with sensitive storytelling skills.
Researchers interested in the intersection of media, aging, and identity, seeking to enhance their methodological toolkit and contribute to evidence-based practice regarding the effects of media portrayals on older adults' self-perception and social engagement. Growing research interest in ageism and its impact on the health and wellbeing of older adults creates a demand for researchers specializing in this crucial area.
Policymakers and those involved in developing age-friendly initiatives and communications campaigns who want to improve the design and effectiveness of their outreach to older adults using a media literacy lens. Government initiatives focusing on healthy aging and community engagement require specialists who understand how media can influence and support these efforts.