Executive Certificate in Classification Models for Adtech

Thursday, 26 February 2026 10:29:42

International applicants and their qualifications are accepted

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Overview

Overview

Classification Models for Adtech are essential for effective advertising campaigns.


This Executive Certificate program equips advertising professionals with the skills to build and deploy sophisticated classification models.


Learn machine learning techniques for targeted advertising, improved customer segmentation, and enhanced campaign performance.


Master algorithms like logistic regression, support vector machines, and decision trees.


Understand model evaluation metrics and best practices for model deployment in a real-world adtech setting.


Designed for data scientists, marketing analysts, and advertising professionals, this certificate accelerates your career in adtech.


Classification Models for Adtech: Advance your career. Explore now!

Classification Models are revolutionizing AdTech, and this Executive Certificate provides the expert skills you need. Master machine learning techniques for precise audience targeting, improved campaign performance, and increased ROI. Learn to build, deploy, and evaluate sophisticated classification models using real-world AdTech datasets. This program features hands-on projects and industry case studies, equipping you for advanced roles in data science, ad operations, or marketing analytics. Boost your career prospects in a high-demand field with this intensive and impactful certificate program.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Introduction to Classification Models in AdTech
• Supervised Learning Algorithms for Ad Targeting (including Logistic Regression, Support Vector Machines, and Decision Trees)
• Unsupervised Learning Techniques for AdTech: Clustering and Dimensionality Reduction
• Model Evaluation Metrics: Precision, Recall, AUC, and F1-Score
• Feature Engineering and Selection for Improved Ad Performance
• Classification Model Deployment and Monitoring in AdTech
• Real-world Case Studies in AdTech Classification
• A/B Testing and Experiment Design for Ad Campaigns
• Ethical Considerations in AdTech Classification: Bias and Fairness
• Advanced Topics in Classification: Ensemble Methods and Deep Learning for AdTech

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

UK AdTech Classification Modeling: Career Outlook

Unlock lucrative opportunities in the booming UK AdTech sector with our Executive Certificate. Master advanced classification models and propel your career forward.

Job Role Description
Senior Classification Model Engineer (AdTech) Develop and deploy sophisticated classification models for targeted advertising campaigns. High demand for expertise in machine learning and big data.
Data Scientist (AdTech - Classification Focus) Analyze large datasets, build predictive classification models, and optimize ad campaign performance. Strong analytical and problem-solving skills essential.
Machine Learning Engineer (AdTech Classification Specialist) Design, implement, and maintain advanced classification algorithms to enhance the accuracy and efficiency of ad targeting systems. Experience in cloud platforms a plus.

Key facts about Executive Certificate in Classification Models for Adtech

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An Executive Certificate in Classification Models for Adtech provides professionals with in-depth knowledge and practical skills in building and deploying sophisticated classification models. This specialized program focuses on the application of machine learning algorithms within the advertising technology industry, equipping participants with the expertise needed to thrive in this rapidly evolving field.


Learning outcomes include mastering various classification algorithms like logistic regression, support vector machines (SVMs), and decision trees. You'll gain hands-on experience with data preprocessing, feature engineering, model evaluation, and optimization techniques crucial for effective ad targeting and campaign performance. The curriculum emphasizes real-world applications, utilizing real datasets and case studies relevant to the adtech landscape. Participants will also develop skills in model deployment and interpretation, understanding biases and ethical implications in algorithmic decision-making.


The program's duration is typically designed to be flexible and accommodate working professionals, often spanning several weeks or months, delivered through a blend of online and potentially in-person sessions. The precise duration may vary depending on the institution offering the certificate.


This Executive Certificate in Classification Models for Adtech holds significant industry relevance, directly addressing the growing demand for data scientists and machine learning engineers in advertising technology. Upon completion, graduates will possess the valuable skills and knowledge to improve ad campaign efficiency, personalize user experiences, and optimize return on investment (ROI) for advertisers. The program bridges the gap between theoretical knowledge and practical application, making graduates immediately employable within the competitive adtech ecosystem. Topics such as programmatic advertising, real-time bidding (RTB), and audience segmentation are often integrated into the curriculum.


Furthermore, the program enhances career prospects for individuals seeking roles such as data scientists, machine learning engineers, and analysts within advertising agencies, ad tech companies, or marketing departments across diverse industries. The certificate provides a compelling credential showcasing expertise in advanced analytical techniques for data-driven decision-making in the dynamic world of adtech.

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Why this course?

Executive Certificate in Classification Models for Adtech is increasingly significant in the UK's rapidly evolving digital advertising landscape. The UK's digital advertising spend reached £29.3 billion in 2022, highlighting the sector's growth and the critical need for skilled professionals proficient in advanced techniques like classification models. This certificate equips professionals with expertise in crucial areas such as machine learning for improved ad targeting, fraud detection, and personalized advertising experiences.

Understanding and implementing sophisticated classification models, such as Support Vector Machines (SVM) or Random Forests, is now a core requirement for professionals seeking advancement in adtech. These models enable more precise audience segmentation, boosting campaign effectiveness and return on investment. The ability to analyze large datasets and derive actionable insights is key to staying competitive.

Skill Importance
Classification Model Implementation High
Data Analysis & Interpretation High
Fraud Detection Techniques Medium
Algorithm Selection Medium

Who should enrol in Executive Certificate in Classification Models for Adtech?

Ideal Audience for Executive Certificate in Classification Models for Adtech
This Executive Certificate in Classification Models for Adtech is perfect for experienced professionals in the UK's booming ad tech sector. Are you a data scientist, marketing analyst, or campaign manager seeking to enhance your skills in machine learning and predictive analytics? This program will equip you with the practical knowledge to build and deploy advanced classification models, improving your campaign performance and ROI. With over 10,000 digital marketing roles in the UK and growing demand for specialists in machine learning and AI, upgrading your skillset in areas such as logistic regression, decision trees, and support vector machines is crucial for career advancement. This certificate will boost your expertise in data mining, improving the accuracy and efficiency of your ad targeting and audience segmentation strategies.