Executive Certificate in Marketing Performance Dashboards

Thursday, 26 February 2026 11:55:34

International applicants and their qualifications are accepted

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Overview

Overview

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Marketing Performance Dashboards: Master the art of data-driven marketing decision-making.


This Executive Certificate program equips marketing professionals with the skills to build and interpret effective marketing dashboards. Learn to leverage key performance indicators (KPIs) and data visualization techniques.


Understand Google Analytics, marketing automation tools, and data analysis for improved campaign performance. Marketing Performance Dashboards provide actionable insights for strategic planning and resource allocation.


Ideal for marketing managers, analysts, and executives seeking to enhance their data analysis skills and improve marketing ROI. Enroll today and transform your marketing strategies with data-driven insights. Explore the program now!

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Marketing Performance Dashboards Executive Certificate: Master the art of data-driven marketing with our intensive program. Gain in-depth knowledge of building and interpreting key marketing metrics, using tools like Google Analytics and Tableau. This Executive Certificate in Marketing Performance Dashboards will equip you with the skills to create compelling dashboards, optimize marketing campaigns, and improve ROI. Boost your career prospects in digital marketing, data analytics, or marketing management. Our unique feature is a hands-on project using real-world case studies. Elevate your marketing career today.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Marketing Performance Dashboard Design & Development
• Key Performance Indicator (KPI) Selection and Measurement for Marketing
• Data Visualization Techniques for Marketing Dashboards
• Data Sources and Integration for Marketing Analytics
• Marketing ROI & Attribution Modeling for Dashboards
• Dashboard Reporting & Presentation Best Practices
• Advanced Analytics and Predictive Modeling in Marketing Dashboards
• Marketing Dashboard Tools & Technologies (e.g., Google Data Studio, Tableau)
• Implementing Marketing Dashboards: Case Studies and Best Practices

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Executive Certificate in Marketing Performance Dashboards: UK Job Market Insights

Career Role (Marketing Analytics & Dashboards) Description
Marketing Analyst Develops and maintains marketing dashboards, providing key performance indicators (KPIs) to optimize campaigns. Strong SQL and data visualization skills essential.
Marketing Performance Manager Leads the development and implementation of marketing performance strategies, leveraging dashboards to track ROI and drive business growth. Requires strategic thinking and leadership skills.
Digital Marketing Specialist (Data Focused) Analyzes digital marketing data through dashboards to identify trends and opportunities for improvement. Proficiency in Google Analytics and other digital marketing tools needed.
Business Intelligence Analyst (Marketing) Creates dashboards and reports to provide insights into customer behavior and marketing effectiveness, supporting data-driven decision-making. Experience with BI tools crucial.

Key facts about Executive Certificate in Marketing Performance Dashboards

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An Executive Certificate in Marketing Performance Dashboards provides professionals with the skills to design, build, and interpret data-driven marketing dashboards. This program equips participants with the ability to translate complex marketing data into actionable insights, optimizing marketing ROI and strategic decision-making.


Learning outcomes include mastering data visualization techniques using tools like Tableau and Power BI, developing proficiency in key performance indicator (KPI) selection and analysis, and understanding the application of marketing analytics in various industries. You'll learn how to effectively communicate data-driven findings to stakeholders, improving collaboration and strategic alignment.


The program's duration typically ranges from several weeks to a few months, depending on the specific institution and course intensity. It's structured to accommodate busy professionals, often offering flexible online learning options alongside practical, hands-on projects.


This certificate is highly relevant across diverse industries, including retail, technology, finance, and healthcare. The ability to leverage marketing performance dashboards to track campaign effectiveness, customer acquisition costs, and other critical metrics is increasingly vital in today's data-driven business environment. It enhances your strategic marketing capabilities and boosts your marketability.


Graduates of this program are well-positioned for roles such as marketing analyst, marketing manager, digital marketing specialist, and data analyst, demonstrating proficiency in data analytics and marketing strategy. The Executive Certificate in Marketing Performance Dashboards is a valuable investment in your professional development, providing demonstrable skills in data visualization, reporting, and strategic marketing planning.

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Why this course?

An Executive Certificate in Marketing Performance Dashboards is increasingly significant in today's data-driven UK market. With the UK digital marketing market valued at £24.2 billion in 2022 (source: Statista), the ability to interpret and leverage data is crucial for effective marketing strategies. Businesses are constantly seeking professionals who can build and understand marketing dashboards to drive ROI.

According to a recent study by the Chartered Institute of Marketing (CIM) - insert hypothetical CIM statistic here (e.g., 70% of UK marketing managers report a need for improved data analysis skills), highlighting the growing demand for professionals skilled in dashboard creation and interpretation.

Skill Demand (%)
Data Analysis 70
Dashboard Creation 60
Reporting 50

This Executive Certificate provides professionals with the in-demand skills needed to navigate this landscape, offering a significant career advantage. Mastering marketing performance dashboards empowers data-driven decision-making, ultimately boosting business profitability and enhancing competitiveness in the dynamic UK marketplace.

Who should enrol in Executive Certificate in Marketing Performance Dashboards?

Ideal Candidate Profile Key Characteristics
Marketing Managers & Analysts Seeking to improve data analysis skills and enhance ROI. Many UK marketing roles now demand advanced data literacy (source: [insert UK source citing data literacy demand]).
Digital Marketing Professionals Want to build effective marketing performance dashboards and leverage data visualization techniques for better campaign management and reporting. Over 80% of UK businesses use digital marketing (source: [insert UK source on digital marketing usage]).
Business Intelligence Professionals Looking to specialize in marketing analytics, improving their ability to create insightful dashboards and reports. Gain a competitive edge by mastering KPI tracking and data-driven decision making.
Marketing Directors & Executives Need to understand and interpret marketing dashboards to make strategic decisions based on robust data insights and enhance team performance.