Executive Certificate in Media and Performance Marketing

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International applicants and their qualifications are accepted

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Overview

Overview

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Executive Certificate in Media and Performance Marketing: Elevate your marketing expertise.


This program equips marketing professionals with advanced skills in digital media buying, performance marketing analytics, and social media marketing strategies.


Master search engine optimization (SEO) and pay-per-click (PPC) advertising techniques. Understand key performance indicators (KPIs) and data-driven decision making.


The Executive Certificate in Media and Performance Marketing is designed for experienced marketers seeking career advancement.


Learn from industry leaders. Gain a competitive edge. Boost your ROI.


Explore the program today and transform your marketing career.

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Executive Certificate in Media and Performance Marketing empowers marketing professionals to master modern digital strategies. This intensive program delivers practical skills in paid media, SEO, social media marketing, and analytics. Learn to optimize campaigns for maximum ROI through data-driven decision-making and cutting-edge performance marketing techniques. Gain a competitive edge in a rapidly evolving landscape, opening doors to leadership roles in marketing, advertising, and digital agencies. Boost your career with this valuable credential and transform your marketing performance.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Media Strategy & Planning: Developing effective media strategies across digital and traditional channels.
• Performance Marketing Fundamentals: Understanding key performance indicators (KPIs), attribution modeling, and ROI calculation in media campaigns.
• Digital Marketing Channels: A deep dive into SEO, SEM, social media marketing, email marketing, and programmatic advertising.
• Data Analytics for Marketing: Utilizing data analytics tools and techniques to measure campaign performance and optimize ROI.
• Content Marketing & Storytelling: Creating engaging content to attract and retain customers, aligning with marketing objectives.
• Media Buying & Negotiation: Strategies for securing the most effective media placements at optimal cost.
• Marketing Automation & Technology: Leveraging marketing automation platforms to streamline workflows and improve efficiency.
• Brand Building & Management: Understanding how media and performance marketing contribute to brand equity and awareness.

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Job Title Description
Digital Marketing Manager (Media & Performance) Leads strategic planning & execution across all digital marketing channels, including media buying and performance optimization. High demand role requiring broad skills.
Social Media Marketing Specialist (Performance) Develops and implements social media strategies to drive engagement and conversions, focusing on performance metrics and ROI. Crucial for brand building and lead generation.
SEO/SEM Specialist (Media) Optimizes websites for search engines and manages paid search campaigns to improve organic and paid visibility. Expertise in keyword research and campaign management is essential.
Performance Marketing Analyst (Data-Driven) Analyzes marketing data to identify trends, measure campaign effectiveness and optimize performance. Key role in data-driven decision making.
Content Marketing Manager (Media & Brand) Develops and manages content strategies to increase brand awareness and engagement. Creates high-quality content across multiple platforms to attract and retain audiences.

Key facts about Executive Certificate in Media and Performance Marketing

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An Executive Certificate in Media and Performance Marketing provides professionals with in-demand skills for today's digital landscape. The program focuses on practical application, equipping participants with the ability to plan, execute, and analyze marketing campaigns across various media channels.


Learning outcomes include mastering digital marketing strategies, utilizing data analytics for campaign optimization, and understanding the intricacies of performance marketing metrics such as ROI and CPA. Students develop expertise in SEO, SEM, social media marketing, and programmatic advertising, crucial elements of a successful performance marketing strategy.


The program's duration typically ranges from several weeks to a few months, depending on the intensity and structure of the course. This flexible format caters to working professionals seeking to upskill or transition careers, allowing them to integrate learning with their existing commitments.


The Executive Certificate in Media and Performance Marketing is highly relevant to various industries. Graduates find opportunities in advertising agencies, media companies, marketing departments of large corporations, and even within start-ups that require adept digital marketing professionals. The skills gained are directly applicable to improving online visibility, driving conversions, and ultimately boosting business growth.


The program's emphasis on practical application, coupled with its concise duration, ensures that graduates are equipped with immediately transferable skills. This makes the Executive Certificate in Media and Performance Marketing a valuable investment for anyone aiming to advance their career in the dynamic field of digital marketing. This includes content marketing, email marketing and affiliate marketing components.


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Why this course?

An Executive Certificate in Media and Performance Marketing is increasingly significant in the UK's rapidly evolving digital landscape. The UK's digital advertising spend reached £29 billion in 2022, highlighting the booming demand for skilled professionals. This certificate equips learners with the strategic and tactical expertise needed to navigate this complex field, focusing on data-driven decision-making and performance measurement. Demand for professionals proficient in performance marketing strategies, such as SEO and PPC, is high. According to recent reports, nearly 70% of UK businesses now prioritize digital marketing, creating numerous opportunities for those with the right skills. Gaining this certification demonstrates a commitment to professional development and positions individuals for advancement in competitive roles across agencies and brands.

Marketing Channel UK Spend (£ Billions)
Search 8.0
Social Media 6.5
Display 4.0
Other 10.5

Who should enrol in Executive Certificate in Media and Performance Marketing?

Ideal Candidate Profile Key Characteristics
Marketing Professionals Experienced marketers seeking to enhance their skills in media buying, digital advertising, and performance measurement. According to a recent UK study, over 70% of marketing professionals cite digital skills gaps as a key challenge. This certificate bridges that gap.
Business Leaders Executives aiming to optimize their marketing ROI and gain a deeper understanding of the latest digital marketing strategies and campaign management techniques. The ability to interpret performance data is crucial for business decision-making.
Entrepreneurs Start-up founders and small business owners looking to effectively leverage digital marketing channels for growth. With the UK's booming digital economy, effective marketing is paramount for success.
Advertising Professionals Individuals working in advertising agencies wanting to upskill in performance-driven media planning and execution across various channels. This certificate offers a competitive edge in the UK's dynamic advertising landscape.