Global Certificate Course in Copywriting for PPC Campaigns

Thursday, 05 February 2026 22:06:34

International applicants and their qualifications are accepted

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Overview

Overview

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Global Certificate Course in Copywriting for PPC Campaigns: Master the art of persuasive advertising.


This course teaches you to write high-converting copy for Pay-Per-Click (PPC) advertising. Learn essential copywriting skills.


Develop compelling ad copy, landing pages, and email sequences. Boost your click-through rates (CTR) and conversions.


Ideal for marketers, entrepreneurs, and anyone wanting to improve their PPC campaign performance. Gain a globally recognized certificate.


Global Certificate Course in Copywriting for PPC Campaigns provides practical, results-driven training. Enroll today!

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Global Certificate Course in Copywriting for PPC Campaigns equips you with high-impact copywriting skills for successful Pay-Per-Click advertising. Master persuasive writing techniques, learn to craft compelling ad copy, and boost your conversion rates. This comprehensive course covers keyword research, A/B testing, and landing page optimization. Become a sought-after PPC copywriter, opening doors to lucrative freelance or in-house roles in digital marketing. Gain a globally recognized certificate, showcasing your expertise in PPC advertising and copywriting for improved job prospects. Enroll now and transform your career!

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Understanding PPC Advertising Fundamentals
• Keyword Research and Targeting for PPC Copywriting
• Crafting Compelling Ad Copy for Google Ads & Bing Ads
• Writing High-Converting Landing Page Copy
• A/B Testing and Optimization of PPC Ad Campaigns
• Mastering Ad Extensions and Their Impact on CTR
• Ethical Considerations and Legal Compliance in PPC
• Analyzing PPC Campaign Data and Reporting

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Career Role Description
PPC Copywriter Craft compelling ad copy for Pay-Per-Click campaigns, driving high click-through rates and conversions. A crucial role in digital marketing.
Senior PPC Copywriter Lead and mentor junior copywriters, developing and implementing advanced PPC copywriting strategies. Extensive experience in paid search advertising is essential.
PPC Specialist (Copywriting Focus) Specialize in the copywriting aspect of PPC, collaborating with marketing teams to optimize campaigns for maximum ROI. Deep understanding of keyword research and A/B testing.

Key facts about Global Certificate Course in Copywriting for PPC Campaigns

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A Global Certificate Course in Copywriting for PPC Campaigns provides comprehensive training in crafting persuasive ad copy optimized for Pay-Per-Click advertising. This specialized course equips participants with the skills to write compelling ad copy that drives conversions and maximizes ROI.


Learning outcomes include mastering various copywriting techniques specifically for PPC, understanding different ad formats and their nuances (like Google Ads and social media ads), and learning A/B testing methodologies to optimize campaign performance. You'll also gain expertise in keyword research and implementation within your copy.


The course duration typically ranges from several weeks to a few months, depending on the intensity and structure of the program. Self-paced options and instructor-led live classes are commonly offered, providing flexibility to suit different learning styles and schedules.


Industry relevance is high for this certificate, as effective PPC copywriting is crucial for the success of any digital marketing strategy. Graduates are well-prepared for roles in digital marketing agencies, in-house marketing teams, and freelance copywriting, making this Global Certificate Course in Copywriting for PPC Campaigns a valuable asset to enhance career prospects.


The program covers essential elements of digital marketing, including search engine marketing (SEM) principles, and provides hands-on experience with popular PPC platforms. This practical approach ensures students develop immediately applicable skills.

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Why this course?

A Global Certificate Course in Copywriting for PPC Campaigns is increasingly significant in today's competitive UK market. With online advertising spending exceeding £19 billion in 2022 (source: Statista), mastering persuasive copywriting for Pay-Per-Click (PPC) campaigns is crucial for businesses of all sizes. Effective PPC copywriting directly impacts click-through rates (CTRs) and conversion rates, leading to higher return on ad spend (ROAS). The UK's digital landscape demands highly targeted and engaging ad copy to cut through the noise. This course equips learners with the skills to craft compelling ad copy that resonates with specific demographics and search intent, crucial for achieving successful PPC campaigns.

Metric Value
Average UK CTR for Search Ads ~2% (Industry average - replace with accurate data)
Average UK ROAS for PPC Varies greatly - (Replace with relevant data range)

Who should enrol in Global Certificate Course in Copywriting for PPC Campaigns?

Ideal Audience for Our Global Certificate Course in Copywriting for PPC Campaigns
This Global Certificate Course in Copywriting for PPC Campaigns is perfect for marketing professionals seeking to master the art of persuasive advertising. Are you a UK-based marketer aiming to improve your PPC ad copy and achieve higher conversion rates? Perhaps you're already writing PPC ads, but want to refine your skills with advanced techniques in copywriting for paid search. Maybe you're a small business owner who wants to handle their pay-per-click advertising in-house and need a strong foundation in copywriting best practices. With over 80% of UK businesses using online advertising (fictional statistic used for illustrative purposes), this course will equip you with the skills to thrive in this competitive landscape. This course covers all aspects of PPC campaign copywriting, from keyword research to A/B testing.