Postgraduate Certificate in Marketing Communication Planning

Monday, 15 September 2025 13:54:04

International applicants and their qualifications are accepted

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Overview

Overview

Postgraduate Certificate in Marketing Communication Planning: Master the art of strategic marketing.


This program equips marketing professionals with advanced skills in integrated marketing communication (IMC) planning. Learn to develop and execute impactful digital marketing strategies. You'll gain expertise in brand management, consumer behavior, and market research.


Designed for experienced marketers and recent graduates seeking career advancement, this Postgraduate Certificate in Marketing Communication Planning provides practical application and real-world case studies. Elevate your career with a focused and intensive curriculum.


Explore our program today and discover how to become a highly effective marketing communication planner! Enroll now.

Postgraduate Certificate in Marketing Communication Planning equips you with the strategic skills to excel in today's dynamic marketing landscape. This intensive program focuses on integrated marketing communications, digital marketing, and brand management, providing you with the tools to craft compelling campaigns. Develop advanced planning abilities and gain a competitive edge. Our unique blend of theory and practical application ensures you're job-ready upon graduation, opening doors to exciting career prospects in advertising, public relations, and marketing agencies. Elevate your career with this transformative Postgraduate Certificate in Marketing Communication Planning.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Marketing Communication Strategy & Planning
• Integrated Marketing Communications (IMC) & Campaign Management
• Digital Marketing Communication & Social Media Strategy
• Content Marketing & Storytelling for Brand Building
• Data Analytics for Marketing Communication Performance
• Advertising & Promotion Strategy
• Public Relations & Crisis Communication Management
• Brand Management & Brand Communication
• Legal and Ethical Considerations in Marketing Communication

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Career Role Description
Marketing Communications Manager Develops and executes integrated marketing communication strategies, overseeing campaigns across multiple channels. High demand for strategic thinking and data analysis skills.
Digital Marketing Specialist Focuses on digital marketing channels like SEO, SEM, social media, and email marketing. Requires strong analytical skills and up-to-date knowledge of digital marketing trends.
Public Relations Officer Manages the public image of an organization, building relationships with media and stakeholders. Excellent communication and interpersonal skills are crucial.
Content Marketing Manager Creates and distributes valuable, relevant, and consistent content to attract and retain a clearly defined audience. Strong writing and storytelling skills are essential.
Marketing Analyst Analyzes marketing data to identify trends, measure campaign effectiveness, and provide insights to optimize marketing strategies. Data analysis and interpretation skills are paramount.

Key facts about Postgraduate Certificate in Marketing Communication Planning

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A Postgraduate Certificate in Marketing Communication Planning equips you with the strategic skills to excel in today's dynamic marketing landscape. This intensive program focuses on developing effective communication strategies across various channels.


Learning outcomes for this Postgraduate Certificate include mastering integrated marketing communications, campaign planning and execution, digital marketing strategies, and data-driven decision making. You'll also gain proficiency in market research, consumer behavior analysis, and brand management, crucial for a successful marketing career.


The duration of the Postgraduate Certificate in Marketing Communication Planning typically ranges from six months to one year, depending on the institution and program structure. This flexible timeframe allows professionals to balance their studies with their existing commitments.


This program holds significant industry relevance, directly addressing the needs of marketing agencies, corporations, and businesses seeking professionals with advanced strategic planning abilities. Graduates are prepared for roles such as Marketing Manager, Communications Specialist, or Digital Marketing Strategist. The program's emphasis on practical application ensures graduates possess the necessary skills for immediate employment.


The curriculum incorporates contemporary marketing tools and techniques, ensuring your skills remain relevant throughout your career. Expect modules covering social media marketing, content marketing, and marketing analytics, all contributing to your expertise in marketing communication planning.


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Why this course?

A Postgraduate Certificate in Marketing Communication Planning is increasingly significant in today's dynamic UK market. The marketing landscape is rapidly evolving, demanding professionals with advanced strategic planning skills. According to the Chartered Institute of Marketing (CIM), digital marketing now accounts for a substantial portion of marketing budgets. This shift necessitates a deeper understanding of integrated marketing communication strategies.

Skill Importance
Strategic Planning High - Essential for integrated campaigns
Digital Marketing Expertise High - Growing demand for online specialists
Data Analysis Medium - Crucial for campaign optimization

This Postgraduate Certificate equips individuals with the necessary skills to navigate these trends, including strategic planning, digital marketing expertise, and data analysis. The UK’s competitive job market rewards professionals with these advanced skills, making this qualification a valuable asset for career advancement.

Who should enrol in Postgraduate Certificate in Marketing Communication Planning?

Ideal Audience for a Postgraduate Certificate in Marketing Communication Planning Description
Marketing Professionals Experienced marketers seeking to enhance their strategic planning skills and advance their careers. Many UK marketing professionals (approx. 1.8 million according to UK government statistics) are constantly upskilling to stay relevant in a dynamic digital landscape. This program offers that crucial edge.
Recent Graduates Highly motivated graduates with undergraduate degrees in relevant fields (e.g., business, advertising) aiming to build a strong foundation in strategic marketing communication planning and gain a competitive advantage in the job market.
Advertising & PR Professionals Individuals in advertising and PR roles who wish to refine their integrated marketing communication strategies and gain a deeper understanding of campaign planning and execution, bolstering their expertise and future earning potential.
Entrepreneurs & Business Owners Entrepreneurs and business owners seeking to elevate their brand awareness, improve marketing ROI, and drive business growth through effective marketing communications strategy development. They'll learn the key principles of digital marketing, content marketing, and brand management.